Sign Identity for the West Asian residential oasis in Lucknow!
It won’t be an exaggeration to call this one a 72-acre oasis on the north-western edge of Lucknow.
It won’t be an exaggeration to call this one a 72-acre oasis on the north-western edge of Lucknow.
When we were asked to design and build the sign identity for the recently inaugurated, Shri Adi Shankaracharya Samadhi Sthal at Kedarnath
Rajaji National Park near Dehradun is less frequented by the human species compared to the heavy footfall in its larger cousin, Corbett Tiger Reserve.
For the first part, we chose red sandstone as the base for all the signage elements.
Red sandstone gave us a colour that married well with the redbrick architecture of the
complex
Natural, holistic, sustainable and perhaps, divine – these were the constraints that guided our approach to designing a sign identity for one of the most unique properties we have ever designed for.
Our back-to-back signage design and build interventions at UNICEF’s Delhi and Ahmedabad offices were a lesson on making spaces RPWD compliant (Rights for People With Disabilities) from a signage standpoint.
Our design & build intervention at the Ford Foundation’s Delhi office, was arguably the first signage identity in the country that promised to be inclusive in many respects.
Here’s a project wherein both the macro and micro aspects of the building architecture contributed to the overall signage experience.
The architectural features in the form of woodwork and jaali patterns of this four-storeyed social club very lucid in informing the colour schemes and graphic language of its signage.
This design of ours is a classic example of a sign identity imbued with both brand and architectural elements.
Kapil Pandey +91 981 075 7852
Shagun Khanna +91 981 838 1777
info@vdis.co
D-48, Sector 7,
Noida, Uttar Pradesh
201301, India