When we were asked to design and build the sign identity for the recently inaugurated, Shri Adi Shankaracharya Samadhi Sthal at Kedarnath, our first step was to identify a material palette and fixing detail that wouldn’t mind being covered in deep snow at an altitude of 12000ft for six months every year! And just to make things more challenging, we had to recall our grade 10 geometry to work out the number of cuts we had to make in the signage detail so that the signs could be easily installed on walls that essentially were a series of concentric circles!