Our design process is greatly inspired by the British Design Council’s Double Diamond framework for innovation. We lean on it to make our design process structured and informed about the modes of thinking we need to adopt during the process. The double diamonds tell us at what points can we go wide and deep in the signage design exploration and at what points do we need to converge to take focused action. This approach is of immense help in identifying the context at hand and ensures our alignment with the everchanging needs of each and every project.