Drama is at the core of our design practice, and when the Prudentia Group, a drug safety and pharmacovigilance technology company, gave us a clean slate to design signage and graphics for their new office space, we married drama, design and visual art to mine into and interpret their brand and approach to problem solving. We came back with playful use of halftones, brand-inspired nomenclature for their meeting rooms and inspiring graphics and quotations that should egg the Prudentia members on to do what they enjoy doing the most – create simple solutions to complex problems!