Sign Identity for the modern-day Rumi Darwaza!

Shalimar Group’s first mall in Lucknow’s Alambagh area, Shalimar Gateway is quite literally a gateway to Lucknow. The Alambagh bus terminal and metro station are an extension to the mall; and the metro provides a seamless connection to Lucknow airport and railway station. Needless to mention, we did have Lucknow’s original gateway, Rumi darwaza in mind while designing the signage scheme for the mall. You’ll find it in the logo, in the motif elements that are an integral part of the signage identity, in the painted walls of basements and in the frosted patterns on glazings and doors! The shape and form of the signage finds inspiration from the asymmetric floor plate of the mall beautifully designed by Bentel Associates. Alam Ara (Wajid Ali Shah’s first wife and after whom Alambagh gets its name) would have been a happy woman today!

Public Spaces

Principal Architect
Bentel Associates


Built up Area
5L sqft

Shalimar Group