Sitting on the same land parcel that once housed Gurgaon’s oldest iconic landmark, 32nd Milestone, Milestone Experion Centre is a commercial tower beautifully designed by SVAneeve as a coming together of class and contemporary architecture. The signage identity that we designed for MEC was greatly inspired by this marriage, both in terms of form and material palette – while the signage form and typography are informed by present-day forms and scripts, the coming together of zinc and copper exudes the required old-world vibe.