Pernod Ricard’s entrance sign at their Delhi office and the place-maker wall in the reception lounge are one of the most intricate works of signage engineering and making we’ve done in a long time. The intent was to get a uniform lighting within a fairly complex logo and to get all the brand logos in their true forms and aspect ratios while laser etching them on wood. We were surely on a high after we got all of this right. And we are a bunch of teetotallers!