Here’s a one-of-its-kind multi-utility safe sanitation and empowerment centre for women and children developed by PVR Nest in association with the Municipal Corporation of Delhi. While designing the signage and experiential graphic scheme for this centre, we tried to unpack the butterfly, which is an integral part of the logo identity and interpreted it through the lens of resilience and freedom. You will therefore find this butterfly fluttering past throughout the Garima Griha campus at Nariana in south-west New Delhi. To us, freedom also meant being free from the forms and colours (read pink) associated with women and communication. This bit is clearly visible in our approach to signage colour palettes, forms and communication.
Garima Griha encourages people to walk-in and tell stories or do read-alouds to children and women. Swing by sometime!