Scope of Work
Retail Environment & Engineering Design + In-Store Communication & Signage + Production + Project Management and Implementation
Wh is one of the fastest growing fashion retailers in India. From the house of Jole Clothing, Wh handles
a vast category in manufacturing and retailing of women’s garments.
The brief from the client was to understand the display identity through its existing retail stores in South
and West India, and replicate that identity into their first major store in North at Elante Mall, Chandigarh.
The store has a raw yet clean and simple look for the non-conformists who like to feel comfortable in