Scope of Work
Display Identity + Retail Environment Design + Visual Merchandising Display + In-Store Communication & Signage + Production & Implementation
Bridgestone India is a part of Bridgestone Corporation–Japan founded in 1931. A tyre manufacturer with 75 years of
experience selling tyres and other products in more than 150 nations across the globe has made Bridgestone
World’s No.1 tyre and rubber company. The brief from the client was to create a revolutionary retail space design
showcasing Bridgestone’s ideology and brand identity.
Lot more importance was to be given to creating Open Spaces, Customer Lounges, Kids Zones, Internet Zones,
Cafeteria and Product Display Zones. To provide the new look for their stores, we developed a new colour and
display identity for signage and display.