Scope of Work
Retail Environment Design + Visual Merchandising & Display, In-Store communication & Signage, Production, Project Management & Implementation
Chicco is part of an Italian group called Artsana. Born of the intuition of Artsana’s founder, Sir Pietro Catelli, who in this way wanted to celebrate the birth of his first born, Chicco is today the leader of the baby care world market and is among the top ten Italian brand of mass consumer product in the world.
Before our invention, brand Chicco had done about 5-6 large format stores across the country’s top cities. while they had gotten used to doing 2000-5000 sqft stores, a 100 sqft store that could cover Chicco’s product categories seemed unlikely.