Scope of Work
Kiosk Conceptualization + Design + Fabrication + Branding + Implementation
Shiv Nadar Cafeteria
Mamagoto was setting up a food-court at the Shiv Nadar University for its flagship brands – Rollmaal, Celeste Café, La Cucina and Speedy Chow. The challenge was to create an overarching identity that would be able to house these four kitchen brands, each vastly opposite to the other. This, coupled with the fact that this was a University canteen meant that we couldn’t be too loud in our branding and display effort.
The kitchen kiosks were therefore designed keeping the cafeteria ambience in mind with a primary wooden finish housing highlight zones in a very subtle manner. Kitchen backdrops were the only areas where the brand display was strong. The implementation of the kiosks was huge project management challenge owing to the fact that we were working in a running canteen and had to stop work at all meal-times.