Scope of Work
Retail Display Identity + Fixture Design + CDU Design + Production + Implementation + Project Management
The primary focus while designing fixtures is on translating the brand identity into consumer experience. The horizonal white strip running on two sides of ‘Made In Germany’ has worked as an inspiration for us to drive this translation. Enough spaces are given to place large sized environmental graphics so that the brand communication, ‘#beyourself’ gets due prominence. The products are placed on black surfaces to affect the right amount of contrast and throw of colours, with white outlines as juxtaposition of the brand identity.